In the planet of technology communication is becoming easier than ever. The planet has now shrunk from the vast populated land to a network of communicating individuals living in a global village. People from all over the globe attended closer together and distances have decreased to the extent an individual is only a click away.
In this ever-growing network of individuals a fresh theory has emerged, the thought of 6 degrees of separation. The theory behind that is that between you and any another person in the world is a chain no longer than six people. This emphasizes the importance of online communication and the way it has made the planet a whole lot smaller.
This is actually the power of social media and the developments in online communication. A happening in a single portion of the world reaches to the second part in a matter of seconds. Imagine if that news or happening was about you. The significance of this technology may be the ease it provides. By using this tool to your advantage can give you a lot of benefits.
SOCIAL MEDIA brings global fame to your name.
This is your ticket to international level fame. Your company or your name could be known through the entire globe with an incredible number of followers and fans. Millions of people can access these sites where people come to communicate online and express their views. As soon as you step into the world of the social media marketing many of these people become your customers. Your services are merely an individual search away.
Promote your organization or product as a serious product.
This technology provides you usage of virtually depends upon and all its inhabitants. They are there to learn and share anything that you will need to say. This is your possiblity to establish an image for yourself that “Hey! I am here to do business” and “I’m serious about the merchandise or services that I provide”.
Brings you closer to thousands of people without much effort.
Social media is practically free. If you were to attempt to get in touch with millions of people through physical means you would have to make a large amount of investments. This technology may be the way to most efficiently get in touch with your potential clients, not only in terms of finances but in terms of time aswell.
Gives you feedback on the type of viewer you have.
A fascinating thing about marketing on these social websites is the level of feedback you could expect. Using social media marketing can in fact educate you about the people who are or might be interested in your product or service. Thus giving you a better potential for altering your campaigns to gain improved results. You may find out about the number of people who visit you page, or the ages of people who comment or share your posts, or even their ethnicities, localities, religion, hobbies and preferences. You educate the world about your product and social media marketing educates you about the people who took interest in it. You can know them personally through the network of social media marketing.
Established a competent communication channel between you and your client.
Your client may have some issue or he might need help or desire to enquire more about your product. Your presence on social media allows you to respond to him on a personal level. Therefore assures the client that you are responsible and instills a feeling of trust.
Your company is seen as a person.
Generally people might not prefer to do business with a company or a corporation and would rather work with individuals. It is because a person is real; he’s got a real presence nowadays, he is someone it is possible to relate to, he has feelings, thoughts, and emotions. Having your organization on the social media marketing gives it a human personification. It looks more of an individual when compared to a company; someone people can speak to; someone people can reach out to. This creates a comfort zone between the clients and your company and produces benefits for both.
Makes you more accessible.
Social media sites make sure your presence round the clock, 7 days a week. You client can easily drop off a message and you could choose to reply as soon as you wish. This strengthens the bond between you as well as your customer and inspires a sense of loyalty for the brand. Luxury Travel Experiences cannot be found when dealing with a physical office because of office opening and closing times. This ease for the customers to reach out for you within their time of need can only just be ensured by social media.
Social media marketing levels the playing field.
Whether you’re a multinational company or perhaps a single person start-up, in the world of social media you are all on the same level. Your finances and resources might not make much of an improvement when it comes to social media. What does make a difference is your skill to communicate and attract people and the grade of the merchandise or services that you provide. In the physical world, new start-ups would face immense financial difficulties in trying to promote themselves, while the marketing of giant enterprises would continue to dominate. Social media network gives you a fair playing field to show your true spirit and skill.
You might discover new clients or customers.
While reviewing your feedback of viewers you might begin to see obvious patterns in your organization response. People from a specific region that you might do not have thought of are showing a lot of interest in your product are your very best clients. These patterns may also allow you to visit a certain untapped markets that one could exploit. It is possible to swiftly move and utilize the opportunity.
Marketing campaign is easier to manage and cost-effective.
Setting up a social media marketing campaign requires much less effort than actually aiming to physically execute you advertising campaign for example adding banners or advertisements etc. in order to get you message across. Social media marketing is relatively easy to manage and quite frequently updated.
Your network grows exponentially.
As more people add to your social network, they become the cause for more people to join in. Because the people keep adding the rate of which people are added grows with them. And as the tree branches out, so will your organization.
Folks are more receptive to SOCIAL MEDIA MARKETING.
People tend to pay more attention to things on the social media. This is because people feel that compared to mainstream marketing social media does not have any political agenda behind the information or the presence of any big corporation trying to sell their products. It really is just people sharing their knowledge and opinions. Therefore the people tend to pay more attention to social media posts and are more influenced by them as opposed to specialized advertisements. People regularly check their social media feeds for posts that their family and friends make, and there you are, right in between all their posts together with your latest news or promotion. The readers are bound to pay attention to everything you have tried to communicate and then forward the news to their acquaintances and the message will spread exponentially.
